{
 "id": "iab-comp",
 "name": "CoMP (Content Monetization Protocols)",
 "acronym": "CoMP",
 "aliases": [
  "CoMP",
  "Content Metadata Marketplace Supply Specification"
 ],
 "collisions": [],
 "step": "permit",
 "parties": [
  "agent-site",
  "agent-registry"
 ],
 "form": "endpoint",
 "track": "industry-body",
 "scope": "general",
 "question": "How does a licensed AI system ask a publisher or content marketplace for content, saying who it is, how it authenticates and what it will use the content for?",
 "analog": "A syndication licence request, made machine-readable",
 "origin": {
  "org": "IAB Tech Lab",
  "date": "2026-02"
 },
 "governance": "IAB Tech Lab; specification under CC-BY 3.0 in github.com/IABTechLab/CoMP",
 "native_status": "CoMP v1 (Final): open for public comment until 2026-04-09 and finalized 2026-04-28, per IAB Tech Lab's initiative page",
 "phase": "stable",
 "implementation": "unknown",
 "adoption": {
  "level": "unmeasured",
  "by": null,
  "probe_run": null
 },
 "version": {
  "label": "CoMP v1 (Final)",
  "date": "2026-04-28"
 },
 "spec_url": "https://github.com/IABTechLab/CoMP/blob/main/CoMP-1.0.md",
 "discovery": {
  "mechanism": "none defined; supply discovery is explicitly out of scope, and terms are reached through a licenseurl in the response",
  "path": null
 },
 "probe": {
  "method": "GET",
  "path": "none — the spec defines request and response objects, not a fixed endpoint path",
  "parse": "No fixed path to parse.",
  "on_absent": "Not probeable from an origin."
 },
 "evidence": [
  {
   "claim": "IAB Tech Lab's CoMP initiative page says V1 of CoMP was open for public comment until April 9, 2026 and was finalized on April 28, 2026, linking 'CoMP v1 (Final)' to github.com/IABTechLab/CoMP; it lists AI Bot Management Guidance as in public comment until June 25, 2026.",
   "label": "VERIFIED",
   "url": "https://iabtechlab.com/standards/comp-content-monetization-protocols-initiative/",
   "date": "2026-04-28"
  },
  {
   "claim": "CoMP-1.0.md, titled 'Content Metadata Marketplace Supply Specification (MVP)', defines an AI System request (identification, aiauth methods including Web Bot Auth, intended-use functions) and a content owner or marketplace response (Package with licenseurl, reporturl, retrieval authorization and delivery formats including MCP and NLWeb); its last commits (2026-04-16, 2026-04-20) are 'Updated per Public Comment Feedback'.",
   "label": "VERIFIED",
   "url": "https://github.com/IABTechLab/CoMP/blob/main/CoMP-1.0.md",
   "date": "2026-04-20"
  }
 ],
 "last_verified": "2026-10-20",
 "dispute": null,
 "summary_md": "CoMP is IAB Tech Lab's final v1 API specification for licensed content supply to AI systems [1]. The document itself is titled \"Content Metadata Marketplace Supply Specification (MVP)\" [2]. An AI system sends a request saying who it is and how it authenticates (the listed methods include Web Bot Auth). It also states what it will use the content for, from a fixed list of functions [2]. The publisher or marketplace answers with a Package: the content scope, a `licenseurl` for terms, a `reporturl` for usage reporting, how to retrieve the content, and delivery formats that include MCP and NLWeb [2].\n\nIt sits under Permit, next to RSL, because it is about access and licence terms between AI systems and publishers. It does not settle payment itself. How an AI system finds suppliers is explicitly out of scope [2].\n\nV1 closed public comment on 2026-04-09 and was finalized on 2026-04-28 [1]. The spec is CC-BY 3.0. IAB Tech Lab runs a related AI Bot Management Guidance, which was in public comment until 2026-06-25; its later status is not known [1]. No implementations have been counted.",
 "history": [
  {
   "date": "2026-10-20",
   "note": "added from gap scout 2026-10-20; verified against IAB Tech Lab's CoMP initiative page and CoMP-1.0.md on the main branch of github.com/IABTechLab/CoMP"
  }
 ],
 "part_of": null,
 "group": null,
 "watch": [
  {
   "type": "github",
   "repo": "IABTechLab/CoMP",
   "mode": "release"
  },
  {
   "type": "page",
   "url": "https://iabtechlab.com/standards/comp-content-monetization-protocols-initiative/",
   "selector": "main",
   "cadence": "weekly"
  }
 ],
 "use_cases": [
  "serve-content-to-agents",
  "control-ai-crawling",
  "prove-agent-identity"
 ],
 "audience": [
  "site-owner",
  "platform"
 ],
 "pairs_with": [
  "rsl",
  "webbotauth",
  "aamp",
  "nlweb",
  "mcp"
 ],
 "prerequisites": [],
 "freshness": "current",
 "url": "https://agenticweb.wiki/protocols/iab-comp/",
 "category": "permit",
 "type": "protocol"
}