{
 "url": "https://agenticweb.wiki/compare/agent-attribution-protocol-vs-iab-comp/",
 "title": "AAP vs CoMP: differences & adoption",
 "description": "Agent Attribution Protocol vs CoMP (Content Monetization Protocols): They answer different questions: Agent Attribution Protocol is a step 9 (Account)…",
 "markdown_url": "https://agenticweb.wiki/compare/agent-attribution-protocol-vs-iab-comp/index.md",
 "markdown": "# Agent Attribution Protocol (AAP) vs CoMP (Content Monetization Protocols)\n\nThey answer different questions: Agent Attribution Protocol is a step 9 (Account) standard, CoMP (Content Monetization Protocols) step 3 (Permit), so they are not substitutes.\n\n[9 Account](/category/account/) [Agent Attribution Protocol](/protocols/agent-attribution-protocol/) · [3 Permit](/category/permit/) [CoMP (Content Monetization Protocols)](/protocols/iab-comp/)\n\n|  | [Agent Attribution Protocol](/protocols/agent-attribution-protocol/) AAP | [CoMP (Content Monetization Protocols)](/protocols/iab-comp/) CoMP |\n| --- | --- | --- |\n| Lifecycle step | 9 Account: Prove what happened; be judged | 3 Permit: What may the agent do here? |\n| Answers | When an AI agent recommends a product and a sale happens later, on another device or session, can anyone prove which agent (and which recommendation) actually drove it? | How does a licensed AI system ask a publisher or content marketplace for content, saying who it is, how it authenticates and what it will use the content for? |\n| Governed by | Single vendor (Rako); the spec text is published under Apache-2.0, but issuance, verification and settlement are centrally operated by Rako, which the spec calls the 'Protocol Authority' | IAB Tech Lab; specification under CC-BY 3.0 in github.com/IABTechLab/CoMP |\n| Status (issuer's words) | \"The open standard for AI agent affiliate attribution\" (vendor's own description); v1.0 spec published, centrally operated | CoMP v1 (Final): open for public comment until 2026-04-09 and finalized 2026-04-28, per IAB Tech Lab's initiative page |\n| Version | v1.0 (2026-04-02) | CoMP v1 (Final) (2026-04-28) |\n| Form / transport | endpoint | endpoint |\n| Found at | none | none defined; supply discovery is explicitly out of scope, and terms are reached through a licenseurl in the response |\n| Implementation | shipping | none found |\n| Evidence | 3 verified | 2 verified |\n| Primary use case | Attribute and measure agent traffic | Serve readable content to agents |\n| Last verified | 2026-10-23 (current) | 2026-10-23 (current) |\n| Specification | [https://github.com/rakohq/aap-spec](https://github.com/rakohq/aap-spec) | [https://github.com/IABTechLab/CoMP/blob/main/CoMP-1.0.md](https://github.com/IABTechLab/CoMP/blob/main/CoMP-1.0.md) |\n\n## When to use which\n\n- Choose Agent Attribution Protocol when your question is “When an AI agent recommends a product and a sale happens later, on another device or session, can anyone prove which agent (and which recommendation) actually drove it?” and you accept its maturity: status \"\"The open standard for AI agent affiliate attribution\" (vendor's own description); v1.0 spec published, centrally operated\", implementation shipping.\n- Choose CoMP (Content Monetization Protocols) when your question is “How does a licensed AI system ask a publisher or content marketplace for content, saying who it is, how it authenticates and what it will use the content for?” and you accept its maturity: status \"CoMP v1 (Final): open for public comment until 2026-04-09 and finalized 2026-04-28, per IAB Tech Lab's initiative page\", implementation none found.\n\nGuidance is derived from the two records (question, status, implementation, prerequisites, pairings), not from opinion. Each record's page carries its numbered references.\n\n## Read the full articles\n\n- [Agent Attribution Protocol](/protocols/agent-attribution-protocol/): When an AI agent recommends a product and a sale happens later, on another device or session, can anyone prove which agent (and which recommendation) actually drove it?\n- [CoMP (Content Monetization Protocols)](/protocols/iab-comp/): How does a licensed AI system ask a publisher or content marketplace for content, saying who it is, how it authenticates and what it will use the content for?\n\nAsk the MCP server to compare any two: the compare-protocols prompt, or get on both ids. [Connect](/connect/).\n\n[agent-attribution-protocol.json](/data/protocols/agent-attribution-protocol.json) · [iab-comp.json](/data/protocols/iab-comp.json) · [Markdown](/compare/agent-attribution-protocol-vs-iab-comp/index.md)\n"
}