{
 "url": "https://agenticweb.wiki/compare/adcp-vs-artf/",
 "title": "Ad Context Protocol vs Agentic Real Time Framework",
 "description": "Ad Context Protocol vs Agentic Real Time Framework: The map lists them as complementary: sites and agents commonly implement both. Side-by-side step…",
 "markdown_url": "https://agenticweb.wiki/compare/adcp-vs-artf/index.md",
 "markdown": "# Ad Context Protocol (AdCP) vs Agentic Real Time Framework (ARTF)\n\nThe map lists them as complementary: sites and agents commonly implement both.\n\n[5 Act](/category/act/) [Ad Context Protocol](/protocols/adcp/) · [5 Act](/category/act/) [Agentic Real Time Framework](/protocols/artf/)\n\n|  | [Ad Context Protocol](/protocols/adcp/) AdCP | [Agentic Real Time Framework](/protocols/artf/) ARTF |\n| --- | --- | --- |\n| Lifecycle step | 5 Act: Do something for me | 5 Act: Do something for me |\n| Answers | How can an AI agent discover ad inventory, execute a media buy, sync creative, and report performance across many ad platforms through one protocol? | How does a host advertising platform invoke a third party's agent service, deployed as a container inside its own infrastructure, to mutate a bid request in real time? |\n| Governed by | AgenticAdvertising.org, an industry organization of publishers, platforms, agencies, and technology providers; foundation governance (structure, voting classes, Board composition, spec lifecycle) is set out in the project's CHARTER.md and published at agenticadvertising.org/governance | IAB Tech Lab (non-profit standards consortium); Agentic Task Force working group |\n| Status (issuer's words) | Active open protocol, current release v3.2.5 | Final v1.0 specification, published after public comment; v2.0 development already underway |\n| Version | v3.2.6 (2026-10-23) | v1.0 (2026-07-20) |\n| Form / transport | well-known file | endpoint |\n| Found at | /.well-known/adagents.json (publisher) and /.well-known/brand.json (brand/operator) | http://{host}:{health-port}/health/ready |\n| Implementation | shipping | multi-implementation — IAB Tech Lab |\n| Evidence | 3 verified, 2 reported | 4 verified |\n| Primary use case | Let agents discover my API or service | Expose tools to agents |\n| Last verified | 2026-10-23 (current) | 2026-10-23 (current) |\n| Specification | [https://docs.adcontextprotocol.org/](https://docs.adcontextprotocol.org/) | [https://github.com/IABTechLab/agentic-real-time-framework](https://github.com/IABTechLab/agentic-real-time-framework) |\n\n## When to use which\n\n- Choose Ad Context Protocol when your question is “How can an AI agent discover ad inventory, execute a media buy, sync creative, and report performance across many ad platforms through one protocol?” and you accept its maturity: status \"Active open protocol, current release v3.2.5\", implementation shipping.\n- Choose Agentic Real Time Framework when your question is “How does a host advertising platform invoke a third party's agent service, deployed as a container inside its own infrastructure, to mutate a bid request in real time?” and you accept its maturity: status \"Final v1.0 specification, published after public comment; v2.0 development already underway\", implementation multi-implementation (IAB Tech Lab).\n\nGuidance is derived from the two records (question, status, implementation, prerequisites, pairings), not from opinion. Each record's page carries its numbered references.\n\n## Read the full articles\n\n- [Ad Context Protocol](/protocols/adcp/): How can an AI agent discover ad inventory, execute a media buy, sync creative, and report performance across many ad platforms through one protocol?\n- [Agentic Real Time Framework](/protocols/artf/): How does a host advertising platform invoke a third party's agent service, deployed as a container inside its own infrastructure, to mutate a bid request in real time?\n\nAsk the MCP server to compare any two: the compare-protocols prompt, or get on both ids. [Connect](/connect/).\n\n[adcp.json](/data/protocols/adcp.json) · [artf.json](/data/protocols/artf.json) · [Markdown](/compare/adcp-vs-artf/index.md)\n"
}