{
 "url": "https://agenticweb.wiki/compare/aamp-vs-adcp/",
 "title": "AAMP vs AdCP: differences & adoption",
 "description": "Agentic Advertising Management Protocols vs Ad Context Protocol: The map lists them as complementary: sites and agents commonly implement both.…",
 "markdown_url": "https://agenticweb.wiki/compare/aamp-vs-adcp/index.md",
 "markdown": "# Agentic Advertising Management Protocols (AAMP) vs Ad Context Protocol (AdCP)\n\nThe map lists them as complementary: sites and agents commonly implement both. They answer different questions: Agentic Advertising Management Protocols is a step 6 (Coordinate) standard, Ad Context Protocol step 5 (Act), so they are not substitutes.\n\n[6 Coordinate](/category/coordinate/) [Agentic Advertising Management Protocols](/protocols/aamp/) · [5 Act](/category/act/) [Ad Context Protocol](/protocols/adcp/)\n\n|  | [Agentic Advertising Management Protocols](/protocols/aamp/) AAMP | [Ad Context Protocol](/protocols/adcp/) AdCP |\n| --- | --- | --- |\n| Lifecycle step | 6 Coordinate: Talk to another agent | 5 Act: Do something for me |\n| Answers | How do a buyer's agent and a seller's agent discover each other's inventory, negotiate terms and hand off a transaction inside the existing ad-tech stack? | How can an AI agent discover ad inventory, execute a media buy, sync creative, and report performance across many ad platforms through one protocol? |\n| Governed by | IAB Tech Lab (non-profit standards consortium); Agentic Task Force working group | AgenticAdvertising.org, an industry organization of publishers, platforms, agencies, and technology providers; foundation governance (structure, voting classes, Board composition, spec lifecycle) is set out in the project's CHARTER.md and published at agenticadvertising.org/governance |\n| Status (issuer's words) | Active umbrella initiative, current release AAMP 2.3, described by its own authors as 'far more than a single framework' | Active open protocol, current release v3.2.5 |\n| Version | AAMP 2.3 (2026-07-30) | v3.2.6 (2026-10-23) |\n| Form / transport | endpoint | well-known file |\n| Found at | https://registry.iabtechlab.ai/ | /.well-known/adagents.json (publisher) and /.well-known/brand.json (brand/operator) |\n| Implementation | multi-implementation — IAB Tech Lab and named partners (AWS, HyperMindZ, Mixpeek, SafeGuard Privacy, Adform) | shipping |\n| Evidence | 3 verified | 3 verified, 2 reported |\n| Primary use case | Let agents talk to other agents | Let agents discover my API or service |\n| Last verified | 2026-10-23 (current) | 2026-10-23 (current) |\n| Specification | [https://github.com/IABTechLab/AAMP](https://github.com/IABTechLab/AAMP) | [https://docs.adcontextprotocol.org/](https://docs.adcontextprotocol.org/) |\n\n## When to use which\n\n- Choose Agentic Advertising Management Protocols when your question is “How do a buyer's agent and a seller's agent discover each other's inventory, negotiate terms and hand off a transaction inside the existing ad-tech stack?” and you accept its maturity: status \"Active umbrella initiative, current release AAMP 2.3, described by its own authors as 'far more than a single framework'\", implementation multi-implementation (IAB Tech Lab and named partners (AWS, HyperMindZ, Mixpeek, SafeGuard Privacy, Adform)).\n- Choose Ad Context Protocol when your question is “How can an AI agent discover ad inventory, execute a media buy, sync creative, and report performance across many ad platforms through one protocol?” and you accept its maturity: status \"Active open protocol, current release v3.2.5\", implementation shipping.\n\nGuidance is derived from the two records (question, status, implementation, prerequisites, pairings), not from opinion. Each record's page carries its numbered references.\n\n## Read the full articles\n\n- [Agentic Advertising Management Protocols](/protocols/aamp/): How do a buyer's agent and a seller's agent discover each other's inventory, negotiate terms and hand off a transaction inside the existing ad-tech stack?\n- [Ad Context Protocol](/protocols/adcp/): How can an AI agent discover ad inventory, execute a media buy, sync creative, and report performance across many ad platforms through one protocol?\n\nAsk the MCP server to compare any two: the compare-protocols prompt, or get on both ids. [Connect](/connect/).\n\n[aamp.json](/data/protocols/aamp.json) · [adcp.json](/data/protocols/adcp.json) · [Markdown](/compare/aamp-vs-adcp/index.md)\n"
}